Good Boy Guarantees

  • Dog toothpaste jar with toothbrush icon

    Real Flavors Dogs Love

    Organic peanut butter and pumpkin powders bring familiar, comforting flavors that make brushing feel a lot less suspicious for Mr. Good Boy or Mrs. Good Gal

  • Mortar and pestle flavor icon

    Clean Ingredients

    Made in small batches using organic, food-grade ingredients and natural enzymes we feel good about using every single day.

  • Toothpaste swirl icon

    Fresh Breath, Clean Smile

    Designed to support daily brushing and help break down plaque over time, keeping breath fresher and smiles looking their best.

  • Dog face icon

    A Routine You’ll Stick With

    It takes a little effort at first, but over time it becomes a calm, familiar moment you and your pup share together.
Peanut butter dog toothpaste starter bundle with 2 toothbrushes

STARTER KIT

The Easiest Way to Start Brushing

Includes our organic enzymatic dog toothpaste and a gentle bamboo toothbrush to support daily brushing at home. Everything you need to make starting a simple routine feel easy from day one.

Shop Starter Kit
Peanut butter and pumpkin dog toothpaste duo pack

2 Flavors

Organic Enzymatic Dog Toothpaste

Made with organic, food-grade ingredients and gentle enzymes designed to support daily brushing routines.

Shop Dog Toothpaste

A Small Daily Moment That Adds Up

At first, brushing can feel a little awkward. A new routine, a new texture, and a dog who’s not quite sure what to expect yet.

With familiar flavors and a gentle approach, it starts to feel easier. Less like something you’re trying to get through, and more like something you’re getting used to together.

Over time, it becomes a calm, familiar moment you share. Just a small part of everyday life that helps take care of the dog you love. Thoughtfully made with ingredients you can feel good about.

Organic dog toothpaste ingredients measured in spoons, including peanut butter and pumpkin powders

Thoughtfully Chosen Ingredients

We use organic, food-grade ingredients selected to support consistent daily brushing. Natural enzymes and fine mineral polishers work together to help loosen and break down plaque over time, supporting ongoing dental care as part of a simple routine.

Familiar powders like peanut butter and pumpkin add a recognizable flavor that helps dogs stay comfortable with brushing from the start. Each batch is mixed, tested, and adjusted with care to ensure consistent texture, taste, and performance for everyday use.

Every ingredient is chosen with intention, balancing function, flavor, and feel to create a toothpaste that fits naturally into daily brushing.

Made for the Goodest Pups

PupsPaste was created to make daily brushing easier to maintain. Like many dog parents, I knew brushing mattered, but keeping up with it consistently felt harder than it should. Working with my red golden retriever Thumper, head of quality control and the toughest critic I know, the goal became simple. Create a toothpaste dogs accept and owners can use every day without friction.

PupsPaste is made with organic ingredients, familiar flavors dogs naturally respond to, and a consistency designed to fit naturally into a daily routine. The result is a premium dog toothpaste shaped by real use and real routines, built to help brushing stay consistent over time and easier to stick with for both ends of the leash.

Shop Now